La prensa

Chula Vista Tourism Campaign Returns

Created: 21 May, 2018
Updated: 13 Sep, 2023
1 min read

As part of its second phase of advertising, billboards and other promotional materials highlighting tourism in Chula Vista will soon be making a comeback throughout San Diego County.

The 2018 “THIS is Chula” campaign consists of billboards, advertisements on MTS bus shelters along highly transited bus lines in the City Heights and Normal Heights areas, branded social media content, and dynamic online videos.

The first phase of the campaign, launched in 2017, was launched with the intent of increasing local awareness of Chula Vista and it’s attractions, as well as dispelling misconceptions about this South Bay city.

The second phase of “THIS is Chula” goes further into the City by highlighting recreational activities, dining, and Chula Vista’s natural beauty through images of the bayfront and the eastern end’s hiking trails.

The start of this new phase of advertisements was announced on May 8, as part of Chula Vista Mayor Mary Casillas Salas’ fourth annual State of the City address.

During the ceremony, Casillas Salas showed off a new video highlighting action shots of the Chula Vista Elite Training Center, people having drinks in the Third Avenue Village district, people enjoying local parks, and more.

Through a press release, the City’s communications department states that the campaign’s content celebrates aspects related to “beauty,” such as “The beauty of discovery,” “The beauty of community,” “The beauty of learning,” and “The beauty of innovation.”

Chula Vista’s tourism campaign page, explorechulavista.com, has also been updated to reflect the new “beauty of” branding and phase two campaign images.

Article - Uber

The site also contains information about where to shop, dine, and find activities such as arts, music, sports, and more.

In this article

Related articles

https://cms.laprensa.org/sites/default/files/2025-06/pic_PAguirreHS2.jpg
Aguirre Uses Political Lawfare Against McCann
By Arturo Castañares Editor-at-LargeA candidate’s lawsuit filed against the City of Chula Vista just...
20 Jun, 2025
-
4 min read
https://cms.laprensa.org/sites/default/files/2024-12/pic_CVPDdrones5.jpg
LPSD Publisher Wins Lawsuit Over Police Drone Videos
LaPrensa.org News DeskA San Diego Superior Court Judge today issued a final ruling in a four-year-ol...
17 May, 2025
-
7 min read
https://cms.laprensa.org/sites/default/files/2024-12/pic_CVPDdrones5.jpg
CV Submits “Unsatisfactory” Document in Drone Lawsuit
By Alberto Garcia Investigative ReporterLawyers for the City of Chula Vista were reprimanded in cour...
27 Nov, 2024
-
3 min read

Latest articles

https://cms.laprensa.org/sites/default/files/2025-06/pic_SDjails.jpg
PERSPECTIVE: External Oversight of SD County Jails Needed
NY's Rikers Island has fewer inmate deaths than SD jails....
26 Jun, 2025
-
5 min read
https://cms.laprensa.org/sites/default/files/2025-06/pic_PAguirreHS2.jpg
Aguirre Uses Political Lawfare Against McCann
Lawsuit seeks a letter McCann wrote in 2020 which the City no longer has....
20 Jun, 2025
-
4 min read
https://cms.laprensa.org/sites/default/files/2025-06/pic_IndiaAircrash.jpg
Online Commentator Changes Opinion on India Air Crash
Airline Captain now suggests both engines may have failed after takeoff....
15 Jun, 2025
-
4 min read