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“Family Values”

Created: 24 September, 2010
Updated: 26 July, 2022
3 min read

 The United States Marine Corps Defines “Family Values”

This hispanic heritage month  Celebrates the Shared Ideals of Honor, Courage and Commitment

Quantico, VA – In honor of Hispanic Heritage Month, the United States Marine Corps (USMC) is launching a new multimedia campaign entitled “Family Values.” This unique campaign celebrates the strong positive ideals shared by Hispanic Americans and the Marine Corps by featuring the personal testimonials of Latino men and women currently serving.  “Family Values” will run nationally online from September 15 through October 15 and will also feature print and radio PSA creative extensions.      

    “The ideals of honor, courage and commitment are not exclusive to the Marine Corps,” said Lieutenant Colonel Darrin Kazlauskas, assistant chief of staff for advertising, Marine Corps Recruiting Command. “Hispanic American families, like all great families, instill these values so that each generation can move forward and become positive members of their communities. We are proud to serve with all our Marine brothers and sisters who hold these values in high esteem.”

    “Family Values” offers the public a window into the personal lives of Hispanic Marines and demonstrates the ways in which the fundamental values of Hispanic Americans and the Marine Corps are one. Hispanic Marines of various ages and ranks are featured within the campaign and each story shared is an authentic celebration of both worlds.

    One story highlighted is that of Captain Beatriz Yarrish. After standing her ground in view of her parents’ hesitation, her father agreed to her joining the Marine Corps. He told her, “If you had backed down, we would have known you were not serious about this.” The courage to “stand” is just one of the many traits exemplified by United States Marines.

    “To earn the title of United States Marine is to become part of an extended family that dates back more than two centuries,” said LtCol Kazlauskas. “Each of our Marine brothers and sisters brings with them a rich legacy and a desire to accomplish success as a group rather than as an individual. We recognize and honor that passion not only during Hispanic Heritage Month, but 365 days a year.”

    To enhance the “Family Values” campaign experience for the public, a Website has been developed and will be accessible throughout Hispanic Heritage Month. Visitors can view to watch the testimonials, learn more about the importance of honor, courage, and commitment, and find out more about the United States Marine Corps.

    Snippets of the “Family Values” testimonials and in-depth profiles will also be featured on YouTube as well as on Facebook.  The campaign will also include banners and Web page takeovers on sites from September 15 through October 15.  “Family Values” was developed by leading multicultural advertising agency, UniWorld Group.

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    For more information on the Marine Corps, its legacy and opportunities available, visit or call 1-800-Marines.

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