The Hispanic Chamber of E-Commerce (HISCEC) today announced the launch of its new website with a selected group of beta testers. The bilingual B2B platform combines powerful e-commerce and marketing tools with social networking applications and a website building program. Hiscec.com is now uniquely able to provide companies targeting Hispanic businesses and consumers on-demand solutions previously unavailable in one bilingual platform.

    Delivering on users’ desire to drive online sales and improve communication in one website, HISCEC’s proprietary development framework integrates social networking, e-commerce, and online marketing applications. The site also includes a shopping marketplace where all the products and services offered by the members of the HISCEC will be listed.

    HISCEC member, MexIn-surance.com plans to take advantage of the e-commerce apps. “We are very excited about this new platform,” said Chuck Lundy, CEO of MexInsurance.com. “We manage a large amount of e-commerce data, so the ability to house that information will help us sell and transact online.”

    HISCEC members are enthusiastic about the benefits of the new platform, which will officially launch to the public during the 2010 Hispanic Business Showcase September 10 and 11 in San Diego.

    “As a Hispanic multi-platform media outlet we are aware of the growth and importance of E-Commerce among our community and we are very excited to be a part of this event,” said Univision San Diego KBNT Director of Operations & Creative Services, Robert Moutal, a HISCEC strategic partner. “We are very proud to sponsor the 2010 Hispanic Business Showcase this coming September.”

            “Our members overwhelmingly agree that solutions supporting marketing and communication should come together into a single, scalable platform,” said Tayde Aburto, President of The Hispanic Chamber of E-Commerce.