A local millionaire has taken his quest for a girlfriend to the streets of San Diego’s Barrio Logan neighborhood.

Marc Paskin decided to purchase a billboard to help him find his special lady on the I-5 &28th Street. What do you think about his plan to land a mate?

Paskin may seem familiar, and it’s likely because he appeared on the show “Secret Millionaire” in March of 2011.

Though he may be looking for some Latin lovin’ in a strange way, it should be noted that Paskin was happily married to his wife Marsha for 28 years until her death from diabetes-related issues.

At the end of his “Secret Millionaire” episode, Paskin gave $40,000 to John Cook, the founder of Really Living Foundation, which provides free transportation and financial assistance to those who are uninsured or underinsured. During Paskin’s “undercover” time as a driver, he met 24-year-old mother Courtney, a mother struggling with her young daughter’s illness as well as the failure of her own transplanted kidney. In the end, he gave the mother and her daughter $20,000.

Come on, ladies! This guy seems like a real sweetheart.

If you’re interested in being his Christmas Latino email his as ChristmasLatina@aol.com